Customer satisfaction is a vague marketing term. It often provokes broad, yet hazy discussions or makes businesses focus too much on the details and overlook the big picture. What does it really mean? Are ‘satisfied’ customers enough to satisfy the business? The questions can go... read more
I created my first ‘commercial’ as a teenager. It was a voluntary project at school about advertising an imaginary brand. Little did I know, storytelling was in my blood. I didn’t know much about brands and marketing, but it was love at first sight.
Before I knew it, I had become a marketing manager at a Manchester-based company thanks to passion, commitment, and a sense of purpose. I believe these three essentials make people grow, and they are the exact three things that make brands grow, too.
Therefore, as a writer for Success, I focus on topics such as brand communication, building great customer relationships, and creating a thriving work environment. At the end of the day, marketing is all about people.
Favorite part of the day
Early mornings. Sunrises, silence, peace of mind.
Favorite way of learning