About me
I have worked in the creative field for the last 25 years, covering everything from sports to city council meetings to technology. During that time, I’ve been a writer, designer, editor, publisher, and content specialist. I’ve also owned a variety of businesses (the first was a comic book store) and founded The Outrider Magazine in Wilmington, North Carolina and Food & Spirits Magazine in Omaha, Nebraska. Originally from Nebraska, I now call Wrocław, Poland home.
Favorite book
On the Road by Jack Kerouac
Favorite drink
Whiskey. No ice. No water. Just whiskey.
My articles
7 min read | Mar 23 |
How Do You Exceed Customer Expectations? Part 1: Review, Manage, and Research
It’s a customer’s world these days. Globalization and ecommerce are here to stay, and they’ve made it possible to purchase products from practically every corner of the... read more
5 min read | Mar 13 |
9 Steps to Create Customer Loyalty on Your Ecommerce Website
Previously, I wrote about gaining and retaining trust on your website. Although trust and loyalty are similar topics, they aren’t the same. Trust gets you to buy a... read more
8 min read | Mar 10 |
Anticipating Disruption with Conversational Advertising
Conversational advertising is upending traditional approaches to advertising. Print, radio, TV, and online advertising have all had their moments in the spotlight, but... read more
5 min read | Mar 06 |
10 Steps to Gain and Retain Trust on Your Ecommerce Website
So, you’ve had a gorgeous ecommerce website designed. The landing page is relevant and clean, with eye-catching call-to-actions and compelling SEO optimized content. Your... read more