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Erik Totten

Erik Totten

Content Specialist & Editor, Success

About me

I have worked in the creative field for the last 25 years, covering everything from sports to city council meetings to technology. During that time, I’ve been a writer, designer, editor, publisher, and content specialist. I’ve also owned a variety of businesses (the first was a comic book store) and founded The Outrider Magazine in Wilmington, North Carolina and Food & Spirits Magazine in Omaha, Nebraska. Originally from Nebraska, I now call Wrocław, Poland home.

Favorite book

On the Road by Jack Kerouac

Favorite drink

Whiskey. No ice. No water. Just whiskey.

Read my articles

Anticipating Disruption with Conversational Advertising

Conversational advertising is upending traditional approaches to advertising. Print, radio, TV, and online advertising have all had their moments in the spotlight, but the interactions they produced were largely the same: a one-way impression forced on the viewer or listener.... read more

8 minutes
Mar 10, 2020

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