Mailchimp: Gain new leads from chat

Jacob Firuta
4 min read
updated: Dec 14, 2020

You can expand your newsletter subscribers list using our Mailchimp integration. It will allow your visitors to signup for your newsletters when filling out the pre-chat survey.

LiveChat Mailchimp integration

You can also install the Mailchimp Newsletters integration to use a greeting or announcement to prompt your visitors to sign up for your newsletter before they even start a chat.
You can also install the Mailchimp Newsletters integration to use a greeting or announcement to prompt your visitors to sign up for your newsletter before they even start a chat.


To install the Mailchimp integration, log in to LiveChat and follow these steps:

  1. Go to Marketplace > Mailchimp and click Install.
  2. You will be redirected to the integration page where you need to fill in the Mailchimp’s List ID and Mailchimp’s API Key fields.
  3. To get the List ID:

    Go to the Audience section in Mailchimp, select the desired audience, click on Settings > Audience names and defaults, and copy the code under Audience ID.

Mailchimp audience id

  1. Now, to get the API key, click on your profile picture/name in the top right corner. Select Profile from the list.

Accessing your account profile in the Mailchimp integration

  1. Select Extras > API keys from the menu.

Accessing MailChimp API keys

  1. You can either use an existing API key or choose to issue a new one by clicking on Create A Key.
  1. Back in the Mailchimp settings in LiveChat, you can decide if you want users to double confirm before they subscribe to your newsletter. To do that, check the double opt-in process box. Read more about the double opt-in process below.
  1. Remember to click on Save changes.
  1. Next, go to Settings > Chat surveys & forms > Pre-chat survey. Add E-mail campaigns opt in field to the pre-chat survey - it will become available in the drop-down menu once you remove the dafault Email field.

Email campaigns opt in

  1. Finalize by clicking Save changes.

From now on, your visitors will be able to subscribe to your newsletter every time they fill in the pre-chat survey, gaining you a lot of new contacts and newsletter subscribers.

Double opt-in process

The double opt-in process requires users to opt-in to your mailing lists twice. First, they need to enter their email address into the sign-up form. In the next step, they receive an email with a confirmation link. It means that subscribers won’t receive any emails from you unless they confirm that they really want to join your list.

Use the double opt-in option if you want to keep the quality of your lists high.

Such lists have higher engagement and response levels. By targeting people who confirmed interest in your emails, you get more opens and more clicks.

Moreover, since you send a confirmation email, you also ensure the email used by the subscriber is valid. There’s no option for any person to provide a fake email address or one that doesn’t belong to them. It also helps to keep spammers and spambots off your healthy lists. All that results in lower bounce rates and unsubscribes and fewer spam complaints.

The double opt-in is ultimately a choice between the size and quality of your list. The question you need to answer is whether you focus on quantity and quick results or quality subscribers who will open and click through your emails.

Check out the Mailchimp’s knowledge base to learn how you can customize your double-opt-in confirmation emails.

Survey field mapping

You can map pre-chat survey fields from LiveChat to their Mailchimp equivalents.

To do that, go to the Survey mapping section of the Mailchimp integration and select the field you want to change. For example, let’s choose the Email field.

Selecting the email field for mapping in Mailchimp and LiveChat integration

Next, type in the name of that field you use in Mailchimp. In our case, this will be EMAIL.

Mapping the email field in Mailchimp and LiveChat integration

You can get the field names and |MERGE| tags for your list by accessing its settings and going to the List fields and |MERGE| tags section.

Accessing list fields and merge tags

Simply copy the |MERGE| tag name for the field you want to map in LiveChat.

Copying merge fields names

Once you are done setting up the fields for all your pre-chat survey questions, click on Save changes to finalize.

Saving Mailchimp integration changes in LiveChat

From now on, the information from the pre-chat surveys will be stored on your Mailchimp account, along with other contact information.

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